The Skinny On The Art of Persuasion
How to Move Minds
Persuasion: the act of convincing, influencing, or inducing.
Great persuaders – people who can get into your brain and massage your cerebrum. Wow! What is more powerful than that?
Our team here at The Skinny On has studied great persuaders going back hundreds of years. We synthesized 35 very respected, very wordy books into 182 pages of straight-to-the-point insight. We learned that persuasiveness is an acquired skill. There are principles, techniques and strategies that you can develop to boost your persuasive powers.
This book will help you improve your persuasiveness. When you’re able to persuade others to your point of view – when you can move minds – then you can do just about anything. In fact, in almost every endeavor in life, the more persuasive you are, the more likely you will be successful.
What You’ll Learn – The Nine Rules of Persuasion
1. Likeability works.
2. Prepare. Then prepare again.
3. Listen and watch.
4. Scarcity pushes people to act.
5. People want to be consistent.
6. Create a sense of reciprocity.
7. In lieu of analysis, people equate price and value.
8. People follow crowds, celebrities, and authority figures.
9. Decisions are all about emotions.
Real Reviews
Who would have thought a book with stick-people illustrations could be so weighty? This one caught me off guard – tons of substance in a fun-filled one-hour read. I am very happy that someone persuaded me to read this book!
- Mike Goss, Managing Director/COO, Bain Capital
“The best thing about this book is that it has distilled much weightier tomes on the subject into an easily read and digested format. Let’s face it, today’s generation, brought up on video games, MTV and sound bytes simply doesn’t read as much as older generations do. They are used to getting their information in a much different, more condensed manner that translates well to computers, and mobile devices like the iPhone, the PSP and iPad…. If you find yourself taken aback somewhat by the style in which this book is written I suggest giving it a chance. You will find the information credible, well written and easy to understand.”
- Steven Chambers, Sales and Leadership Consultant
“This amusing book is for you if you desire to be a better salesperson, public speaker, communicator within your marriage, phone salesperson, social media magnet, or even an evangelist.”
-Mike Robinson, Pastor